Yukevich Cavanaugh

Yukevich | Cavanaugh

office

Yukevich | Cavanaugh Law Firm Blog: Social Media and your Business

Yukevich | Cavanaugh Law Firm Blog: Social Media and your Business

Friday, June 28, 2013

Social Media and your Business

To say that the popularity of social media has exploded in recent years is an understatement.  Today, more than a billion people—yes, that’s billion with a “b”—subscribe to Facebook and more than 300 million “tweets” are chirped every single day.

“For companies, being involved in social media is vital to their success.  It’s how they stay relevant,” says YC Partner Steve Smelser.  “But if misused, social media can also lead to a company’s downfall.”

According to Smelser, that’s because the thing that makes social media so appealing, is the same thing that makes it so dangerous.

“These posts are instantaneous and viral,” says Smelser.  “If you’re not careful about what is being written, you could be in for a world of hurt in a matter of minutes—even seconds.  With social media, a defamation lawsuit may only be a few keystrokes away.”

Yukevich | Cavanaugh would never suggest that a company forgo the benefits of social media.  But if your company is making use of it, it is imperative that you take an active interest in what is being posted on your behalf:

  • Only allow a select group of employees the privilege and responsibility to author your posts
  • Provide clear guidelines about what can and cannot be posted, being mindful of applicable    laws, including: copyright, fair use, financial disclosure, defamation and discrimination
  • Put someone in charge of policing the content on your social media accounts, and remove content that violates your written policies

“If any of our clients want help in drafting a clear set of social media guidelines for their employees, we are happy to provide that help,” says Smelser.  “But those guidelines should go beyond just the information that is being putting out there.  The information you take in could have drastic legal ramifications as well.”

For example, it’s not uncommon for companies to screen potential employees through social media accounts.  But there are some prominently displayed pieces of information—including race, gender and sexual orientation—which may not be considered as part of the hiring process. 

“Someone you pass up for a job may later say you discriminated against them because of off-limits information you got from Facebook,” says Smelser.  “That information needs to be filtered out by someone who is not, in any way, involved in the hiring decision.”

The bottom line is that cyber law is a quickly evolving field.  Every day, people are finding new ways to use social media as a basis to sue and get sued.

“But as this field continues to evolve,” says Smelser, “we want to make sure our clients take only the good—and none of the bad—from this double-edged sword.”

Labels: , , ,

91 Comments:

At March 20, 2018 at 10:50 PM , Blogger Unknown said...

Generally I do not read article on blogs, however I wish to say that this write-up very forced me to check out and do so! Your writing taste has been amazed me. Thanks, very great post.
freemusicallyfollowersguide.org

 
At March 21, 2018 at 3:33 AM , Blogger mtom said...

I do enjoy the manner in which you have framed this specific issue and it really does provide me a lot of fodder for consideration. However, from just what I have seen, I just trust as other feedback pack on that individuals keep on point and in no way embark on a tirade of some other news of the day. Anyway, thank you for this outstanding point and even though I do not agree with it in totality, I value the viewpoint.
instagram boost

 
At April 10, 2018 at 10:33 PM , Blogger Claire said...

aaa

 
At April 23, 2018 at 8:48 AM , Blogger James jones said...

This is a good subject to talk about. Generally when I come across these sort of things I like to post them on Digg. This article probably wont do well with that crowd. Ill take a look around your site though and submit something else. Free Likes And Followers

 
At May 9, 2018 at 10:21 PM , Blogger Timy Tons said...

Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this page to him. Pretty sure he will have a good read. Thanks for sharing! affordable business seo small

 
At August 1, 2018 at 10:41 AM , Blogger Muhammad Hassan said...

This particular is usually apparently essential and moreover outstanding truth along with for sure fair-minded and moreover admittedly useful My business is looking to find in advance designed for this specific useful stuffs… Lawyer

 
At August 4, 2018 at 2:11 AM , Blogger mtom said...

Online games… [...]Good day! Do you use Twitter? I’d like to follow you if that would be okay. I’m undoubtedly enjoying your blog and look forward to new posts.[...]… twitter

 
At August 20, 2018 at 1:57 AM , Blogger mtom said...

i use lamp shades with CFL ubls instead of incandescent lamps, they are much cooler and uses less electricity~ final cut pro x 

 
At September 30, 2018 at 7:25 AM , Blogger Saqib Khatri said...

Succeed! It could be one of the most useful blogs we have ever come across on the subject. Excellent info! I’m also an expert in this topic so I can understand your effort very well. Thanks for the huge help. moneyleading

 
At October 16, 2018 at 12:43 AM , Blogger Yousufzai said...

I’d ought to check with you here. Which is not something It’s my job to do! I enjoy reading an article which will make people feel. Also, many thanks permitting me to comment! eliaandponto.com

 
At October 16, 2018 at 7:30 AM , Blogger mtom said...

I recently noticed your website back i are generally looking through which on a daily basis. You’ve got a loads of information at this site so i actually like your look to the web a tad too. Maintain the best show results! https://www.gpwlaw-mi.com/

 
At October 17, 2018 at 2:34 AM , Blogger Timy Tons said...

The difference between the right word and the almost right word is more than just a fine line! it's like the difference between a lightning bug and the lightning! buy twitter retweets

 
At October 28, 2018 at 5:48 AM , Blogger Willie Philips said...

This is a nice and very informative information that you have written. Thanks for this. Regards Willie Phillips

 
At October 28, 2018 at 5:53 AM , Blogger Willie Philips said...

I have been searching the exact info and finally found this. Thanks for this. Regards Willie Phillips from Wp Life

 
At November 1, 2018 at 4:33 AM , Blogger Yousufzai said...

I added this article to my favorites and plan to return to digest more soon. It’s easy to read and understand as well as intelligent. I truly enjoyed my first read through of this article. dynamicmarketing.sg

 
At November 12, 2018 at 1:36 AM , Blogger tiktokgen said...

This comment has been removed by the author.

 
At November 12, 2018 at 1:37 AM , Blogger tiktokgen said...

Great site! visit site

 
At November 13, 2018 at 12:08 PM , Blogger wastuces said...

pirater Whatsapp

 
At November 18, 2018 at 6:39 AM , Blogger jeanm said...

comment pirater un compte facebook messenger

 
At November 21, 2018 at 6:44 AM , Blogger Unknown said...

I enjoy reading your blog daily pirater tinder plus

 
At December 5, 2018 at 3:19 AM , Blogger Unknown said...

Very impressed. Seller delivered high quality links with very relevant comments to my niche. Thanks.

 
At December 12, 2018 at 9:55 AM , Blogger Smart Saqib said...

Efficiently written information. It will be profitable to anybody who utilizes it, counting me. Keep up the good work. For certain I will review out more posts day in and day out. Tacoma eviction attorney

 
At January 2, 2019 at 2:35 AM , Blogger jennifer said...

Remarkable blog! I have no words to praise, it has really allured me. sherry treppa

 
At January 8, 2019 at 2:43 AM , Blogger Alex jon said...

Congrats you individuals are doing with this blog site. http://taxattorneynearme.me/

 
At January 10, 2019 at 1:37 AM , Blogger Lizza kim LK said...

I'd like to take the power of thanking you for that specialized guidance I've constantly enjoyed viewing your blog. Parallel profits review

 
At January 12, 2019 at 5:03 AM , Blogger JSmith said...

multiply bitcoin

 
At January 19, 2019 at 11:56 AM , Anonymous Anonymous said...

https://www.getbtcbitcoin.com/

 
At January 19, 2019 at 11:57 AM , Anonymous Anonymous said...

bitcoin generator 2019

 
At January 19, 2019 at 2:33 PM , Anonymous Anonymous said...

earn free bitcoins

 
At January 26, 2019 at 12:47 AM , Blogger Luck City said...

There you can download for free, see the first of these data. lemon law california attorneys

 
At February 12, 2019 at 5:13 AM , Blogger olivierp said...

gagner iphone xs max

 
At March 1, 2019 at 9:41 AM , Blogger Unknown said...

gagner huawei

 
At March 3, 2019 at 5:08 AM , Anonymous Anonymous said...

gagner bitcoin gratuit

 
At March 5, 2019 at 4:12 AM , Blogger Robert said...

There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Thank you for your clear information. website design companies

 
At March 18, 2019 at 7:57 AM , Blogger Bitcoin Cloud Miner - bitcointoolcloud.com said...

https://bitcointoolcloud.com

Bitcoin Cloud Miner is the most innovative and fastest Bitcoin Generator online. It was designed and offered for free use for all of the Bitcoin enthusiasts that want to get free Bitcoin without paying or investing anything. All you will have to do is to enter your personal Bitcoin Wallet Address in the field above and select the amount of Bitcoin that you want to receive in your wallet. In just a few moments you will receive your Free Bitcoins in your Bitcoin Wallet Address. We use F2Pool miner script.
Our site is 100% anonymous, we do not collect any logs. 100% satisfaction guarantee.

Earn Free Bitcoin Instantly in a few minutes by following these simple steps. First of all you will have to enter your Bitcoin Wallet Address Id. It is recommended to use a secure wallet such the one Blockchain offers and make sure to copy it correctly from your Blockchain account. For every new transaction, make sure to generate a new wallet address. After this step you will be required to select the amount of Bitcoin that you want to receive. You may choose between 0.01 BTC and 0.8 BTC. After you have choosen the amount of Bitcoin you want to generate, click on the "GET BITCOIN" green button. The whole process will take a few minutes and after the Bitcoin is generated, you will receive an message on the screen. The Bitcoin Address where you will send your fee will be shown on the screen with a QR Code below. For each transaction there will be generated a new Bitcoin Address. After this step, you will receive your free Bitcoin on your personal Bitcoin Wallet through Blockchain.

Bitcoin Generator 2019

 
At March 23, 2019 at 2:15 AM , Blogger Silke Fisher said...

What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much. california lemon law

 
At April 3, 2019 at 5:49 AM , Blogger George said...

What a fantastic post, appreciate it very much, was wondering do you have a RSS feed where I can register and follow your future articles? https://www.dynamicmarketing.sg/seo-consultant-singapore/

 
At April 14, 2019 at 10:45 AM , Blogger Unknown said...

website

 
At April 18, 2019 at 12:32 PM , Blogger bloonsch7 said...

bloons td 6 free monkey money

 
At April 19, 2019 at 3:14 AM , Blogger candych7 said...

candy crush soda cheats

 
At April 19, 2019 at 5:51 AM , Blogger coktips2019 said...

clash of kings cheats

 
At April 19, 2019 at 11:49 AM , Blogger farmheroescheat said...

farm heroes gold generator

 
At April 20, 2019 at 8:29 AM , Blogger fishch7 said...

fishdom cheats 2019

 
At April 20, 2019 at 1:19 PM , Blogger homech7 said...

homescapes coins stars generator

 
At April 21, 2019 at 2:25 AM , Blogger gardench7 said...

gardenscapes hack

 
At April 21, 2019 at 8:10 AM , Blogger toonch7 said...

toon blast free coins

 
At May 5, 2019 at 5:43 AM , Blogger mcocch7 said...

marvel contest of champions hack generator

 
At May 5, 2019 at 10:25 AM , Blogger matchch7 said...

matchington mansion coins generator

 
At May 6, 2019 at 9:37 AM , Blogger petch7 said...

pet rescue hack 2019

 
At May 6, 2019 at 10:50 AM , Blogger helixch7 said...

helix jump hack

 
At May 9, 2019 at 3:54 PM , Blogger Rumi said...

Once you compare quotes on these factors, you will definitely get a winner. Choosing your car loan by this method may take time but what matter is the ease in making payments. Every factor is important in making your life simpler and your car buying experience more pleasurable. So, memorize these important tips.

long term loans for unemployed

 
At June 16, 2019 at 2:23 PM , Blogger Unknown said...

Social media really good advertising platform for businesses. You can buy instagram followers and boost your account. instagram takipçi satın al

 
At June 26, 2019 at 1:07 PM , Blogger markson said...

In any case, if a credit extension isn't a choice, receipt figuring might be the correct elective arrangement.

high commission

 
At July 9, 2019 at 6:22 PM , Anonymous Anonymous said...

Visit my site

 
At July 11, 2019 at 1:22 PM , Anonymous Anonymous said...

generate bitcoin

 
At July 12, 2019 at 8:58 AM , Blogger Logan Jack said...

For illustration, create suppliers have worked with the Food & Drug Administration (FDA) to make sure that the industry criteria developed outcome in the most beneficial and most successful processes. And to communicate any public announcements, the marketplace has formulated relationships with associations like the Nationwide Grocer’s Association (NGA). buy YouTube views

 
At July 12, 2019 at 8:58 AM , Blogger Logan Jack said...

An interesting discussion is value comment. I think that you need to write extra on this subject, it might not be a taboo subject however generally individuals are not sufficient to talk on such topics. To the next. Cheers how to promote music

 
At July 22, 2019 at 11:52 AM , Blogger Snapscore said...

snapscore

 
At August 7, 2019 at 6:08 AM , Anonymous Anonymous said...

Visit my site for financial advices.

 
At August 20, 2019 at 9:00 AM , Blogger Paul said...

This comment has been removed by the author.

 
At August 21, 2019 at 2:07 AM , Blogger Paul said...

Yeah social media are playing an indefensible role both in our personal life and mutual understanding with the world's people and even in our business world. Anyway a relative discussion I achieved form here. I like the way you pick the matter up and interesting.social networking site
new social media site

 
At September 2, 2019 at 5:25 AM , Blogger Nancy said...

Yeah, facebook, twitter, instagram, lnkedin and so many social media sites dominate the networking platforms. And with the help of social networking thinks like business, interrelationship, shopping, publishing and many other activities are being done very smoothly. The author of this post really focused on that dominating terms very well.It's really praiseworthy and useful for the readers here. https://bingbangprofitsdownload.blogspot.com/

 
At September 7, 2019 at 6:52 AM , Blogger ebabae said...

Your site is truly cool and this is an incredible rousing article. Much thanks to you to such an extent.
laws of the Federation of Nigeria

 
At October 26, 2019 at 7:46 AM , Blogger betterware said...

reprezentant betterware

 
At November 20, 2019 at 10:52 PM , Blogger Emirates Schools مدرستي الاماراتية said...

The best crypto blog covering cryptocurrency news, crypto trading.
https://cryptocurrency-bitc.blogspot.com

 
At January 8, 2020 at 11:15 AM , Blogger Eliza Beth said...

Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can't help but wonder, what about the other side? !!!!!!THANKS!!!!!! responsive design

 
At February 5, 2020 at 3:33 AM , Blogger Massivepel said...

Quality articles is the vital to draw in the general population to visit the site, that?s what this site is giving
Lawyers in Lagos Nigeria

 
At March 19, 2020 at 5:26 AM , Blogger authur said...

I must admit that your post is really interesting. I have spent a lot of my spare time reading your content. Thank you a lot! macbook psd

 
At March 28, 2020 at 12:35 PM , Blogger Unknown said...

site

 
At March 31, 2020 at 11:30 AM , Blogger Unknown said...

compte netflix gratuit

 
At April 11, 2020 at 5:16 AM , Blogger disstream said...

cliquez ici

 
At April 12, 2020 at 1:39 AM , Blogger Hetuwa Duminda said...

Some times its a pain in the ass to read what people wrote but this web site is very user friendly ! . app screenshot

 
At April 19, 2020 at 9:56 AM , Blogger Pirater Whatsapp said...

Si vous utilisez fréquemment WhatsApp pour des raisons professionnelles ou personnelles et que vous recherchez des moyens d'améliorer votre expérience de chat, voici quelques conseils et astuces pour pirater whatsapp latest dont vous pouvez bénéficier.

 
At April 24, 2020 at 9:02 AM , Blogger spotifly said...

Among many other music streaming services out there, spotify premium gratiut
still remains one of the top choices. It’s simple in use, has a user-friendly interface, a free version and a great set of premium features available for reasonable money.

 
At April 24, 2020 at 9:03 AM , Blogger spotifly said...

spotify premium gratuit

 
At May 17, 2020 at 7:08 AM , Blogger pirtindtips said...

You have an awesome site. Thanks for sharing all this info with us. Check my website to get the newest tips to get tinder gold gratuit.

 
At May 26, 2020 at 5:22 AM , Blogger Stream Line said...

I’ll create a hyperlink to the web page about my personal weblog. top development companies

 
At June 24, 2020 at 6:15 AM , Blogger Bob said...

Completely right you are. The days have been passed and modern technology goes high beyond our thinking and like the same way social medias also have taken the sticky seat on the advanced stage. Yeah, social media now is playing an outstanding role to make the best outcome for any kind of online business and you extremely was able to prove this through you nice article full with practical resource. I also would like to make more stress on the business issue on social platform respecting the concept of YC Partner Steve Smelser. “For companies, being involved in social media is vital to their success. It’s how they stay relevant. But if misused, social media can also lead to a company’s downfall.” You can visit this site to learn about how to be success online business

 
At January 12, 2021 at 2:58 AM , Blogger genbit said...

generate bitcoin

 
At January 16, 2021 at 11:54 AM , Blogger Snapscore gratuit said...

Visitez mon site pour obtenir snapscore

 
At January 24, 2021 at 4:13 AM , Blogger MEILLEURS FILMS SUR NETFLIX said...

website

 
At February 15, 2021 at 12:30 PM , Blogger Mine Bitcoin for begginers said...

bitcoin generator

 
At February 22, 2021 at 1:32 PM , Blogger Regardez des films said...

Regardez netflix gratuit

 
At March 11, 2021 at 12:52 PM , Blogger Mine Craft Generateur said...

minecraft generateur

 
At May 29, 2021 at 5:03 AM , Blogger Thomas Joe said...

Continue the good work; keep posting more n more n more.
small businesses

 
At July 10, 2021 at 7:22 AM , Blogger Denver Seo Service said...

We have over 20 years experience providing Denver SEO consulting services to companies looking to improve their ranking in Google. Contact us today.
denver seo firm
denver seo agency

 
At July 18, 2021 at 5:07 AM , Blogger Sana sheikh said...

We have sell some products of different custom boxes.it is very useful and very low price please visits this site thanks and please share this post with your friends. Employment law Ottawa

 
At September 9, 2021 at 8:15 AM , Blogger SCL Specialists said...

It's very nice of you to share your knowledge through posts. I love to read stories about your experiences. They're very useful and interesting. I am excited to read the next posts. I'm so grateful for all that you've done. Keep plugging. Many viewers like me fancy your writing. Thank you for sharing precious information with us. Best criminal lawyers Services Provider

 
At September 19, 2021 at 12:13 PM , Blogger Sana sheikh said...

Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work. Injury lawyers in Washington DC

 
At December 25, 2021 at 2:44 AM , Blogger Raza Meer said...

A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. law tutor in london

 
At July 26, 2022 at 11:22 PM , Blogger Cynthia Raker said...

I read your full article and I like it very much. Also, I share with you my new blog spacebar counter. Here you will learn more greatly about the best spacebar clicking test. After visiting the blog please share your opinions with us.

 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home

Subscribe to
Posts [Atom]